Will it make my portion look bigger than it is?

No. Portion, plating and components are preserved from your photograph. On a delivery platform an inflated portion is a refund, so this is a feature rather than a limitation.

When do I photograph, if the dish only exists at service?

At the pass, as you plate. A quick phone photo from directly above with the dish in focus is enough — the lighting and the background are what get replaced.

Can I get the whole menu looking consistent?

Pick one scene and use it for every dish. That single decision does more for a delivery listing than any individual photograph.

Does it work for dishes that are not photogenic, like stews?

It helps most there, actually. Brown food fails under warm strip lighting more than anything else, and neutral daylight is what rescues it.

Restaurants on delivery apps

Your food is better than your photos. The app only shows the photos.

Delivery platforms rank and sell on the dish image. Photograph each dish once, in service, and get a consistent set for the whole menu.

Try it free Pricing

Sized and staged for Wolt · efood · Glovo

On a delivery app, nobody smells anything, nobody sees the room, and nobody meets the person who cooked. The only thing carrying your kitchen is a thumbnail roughly the size of a matchbox.

Which would be fine if the photograph were taken with any of the care that goes into the food. Instead it is taken at the pass, at eight in the evening, under strip lighting, on a phone with grease on the lens, because that is the only moment the dish exists. Then it sits on the platform for two years.

The restaurants beating you to the top of the category are frequently not cooking better. They just have a photographer on retainer.

Why your photos are costing you sales

Two things kill a listing here, and neither is the cooking.

The first is inconsistency. Forty dishes photographed over two years by four different people at four different tables makes a menu that looks like an aggregator rather than a restaurant. Customers scroll it and trust none of it.

The second is the light. Warm strip lighting over a pass turns everything the same orange, and a sauce that is deep red in the kitchen arrives on the app looking brown. Nothing you cook photographs well under those bulbs, which is why the dish always looks better than its picture.

The scenes that suit your work

A handful chosen for what you sell, out of the full library.

Browse all 56 scenes

Etsy flat-lay

Overhead styled flat-lay on a light textured surface.

Kitchen counter

On a bright marble counter in morning light.

Pure white listing

Meets the pure-white background rule for main listing images.

Warm desk

On an oak desk beside a keyboard and coffee.

It has to still be your item

The dish that arrives has to be the dish in the picture, and on a delivery platform that is enforced by refund requests rather than good intentions. Portion size, plating, garnish and the actual components are preserved from your photographs — nothing is added to the plate that you did not cook.

That is a real constraint and worth saying plainly. If your portion looks small in the photograph it will look small afterwards, because the alternative is a customer opening the box and filing a complaint. What changes is the surface, the light and the crop.

One consistent look across the whole menu, however long it took to shoot
Daylight on every dish, even the ones cooked at eleven at night
Colour that matches the kitchen rather than the strip lighting
A new special photographed at the pass and live on the platform the same shift

Three steps, about a minute

Upload your photos

Two or three angles on a phone is plenty. We cut the background automatically.

Pick your scenes

Tick as many as you like from 56 staged settings, or describe your own.

Get your shots

They arrive together in your gallery, ready to download for a listing or a post.

Questions people ask before they sign up

Will it make my portion look bigger than it is?: No. Portion, plating and components are preserved from your photograph. On a delivery platform an inflated portion is a refund, so this is a feature rather than a limitation.
When do I photograph, if the dish only exists at service?: At the pass, as you plate. A quick phone photo from directly above with the dish in focus is enough — the lighting and the background are what get replaced.
Can I get the whole menu looking consistent?: Pick one scene and use it for every dish. That single decision does more for a delivery listing than any individual photograph.
Does it work for dishes that are not photogenic, like stews?: It helps most there, actually. Brown food fails under warm strip lighting more than anything else, and neutral daylight is what rescues it.

Written for your trade

Practical pieces about photographing what you sell, rather than general advice about cameras.

Guides