Made for what you sell

Vintage and thrift resellers

Every piece is one of one. So is every photo.

Vinted · Depop · eBay

Sneaker and streetwear resellers

Buyers want to see your pair. Not the catalogue pair.

Vinted · eBay · Instagram

Handmade and craft sellers

You spent nine hours making it. Give it more than four minutes of daylight.

Etsy · Shopify · Instagram

Jewellery makers

Small, shiny, and impossible to photograph on a phone.

Etsy · Instagram · Shopify

Artists and print sellers

Show the work on a wall, not flat on the studio floor.

Etsy · Shopify · Instagram

3D printing sellers

Get the print off the build plate and into a photograph.

Etsy · eBay · Instagram

Indie cosmetics and skincare

The bottle is the brand. Photograph it like it.

Shopify · Instagram · TikTok Shop

Candle and home fragrance

You are selling a smell through a screen.

Etsy · Shopify · Instagram

Coffee roasters

A new bag every few weeks. A photo shoot every few weeks?

Shopify · Instagram · Amazon

Breweries, distilleries and wineries

One bottle. Twenty settings. Every season.

Shopify · Instagram · Vivino

Supplement and wellness brands

The ad account wants ten variants by Friday.

Amazon · Shopify · Instagram

Pet product brands

The buyer is a person. The user chews things.

Etsy · Amazon · Instagram

Print-on-demand and merch

Everybody uses the same three mockup templates. Buyers can tell.

Etsy · Shopify · Redbubble

Plant shops and nurseries

Every plant is a different plant. The photo has to be that one.

Instagram · Shopify · Etsy

Woodworkers and small furniture

Grain is the product. A workshop photo hides it.

Etsy · Instagram · Shopify

Restaurants on delivery apps

Your food is better than your photos. The app only shows the photos.

Wolt · efood · Glovo

Menus, boards and displays

Forty dishes photographed over three years, printed on one page.

Google Business Profile · Instagram

Bakeries and patisseries

A new product every week, and it sells out by noon.

Instagram · Wolt · Google Business Profile

Cocktail bars

The drink lasts four minutes. The post lasts a year.

Instagram · TikTok · Google Business Profile

Meal prep and ghost kitchens

No dining room, no shopfront, no signage. Just the photographs.

Wolt · efood · Instagram

Artisan food producers

Great olive oil, one photograph, taken in 2019.

Shopify · Etsy · Skroutz

Florists

Every bouquet is different, and the one you photographed is already gone.

Instagram · Google Business Profile · Shopify

Subscription box curators

You are selling this month's box before anybody has opened one.

Shopify · Instagram

Packaging and label designers

Your portfolio is full of renders. Clients want to see it printed.

Behance · Instagram · Dribbble

Agencies and studios

Twelve clients, twelve product ranges, one of you.

Shopify · Instagram · Meta Ads

Grill and meat dishes

Meat has about ninety seconds, and your kitchen light is working against it

Wolt · efood · Instagram · Google Business

Soups, stews and one-pot dishes

Brown food in a bowl is the hardest photograph in any kitchen

Wolt · efood · Instagram

Bread, pastries and cakes

Crumb and crust are the product, and a ceiling light removes both

Instagram · Wolt · efood · Etsy

Coffee and cold drinks

Crema lasts ninety seconds and latte art lasts less

Instagram · Wolt · efood

Photographing glass

Glass photographs as a smudge, and it is not your camera

Etsy · Shopify · Amazon · Instagram

Photographing silver, gold and polished metal

Polished metal photographs as grey, and grey does not sell at that price

Etsy · Instagram · Shopify · Skroutz

Photographing black and dark products

A black product photographs as a silhouette with a price on it

Amazon · Shopify · Etsy · Instagram

Photographing 3D prints

A print photographed badly looks exactly like the render it came from

Etsy · Shopify · Instagram

Photographing food and baking

Food photographed under kitchen lights looks like leftovers

Instagram · Etsy · Wolt · efood

Photographing knitwear and textiles

Knitwear sells on texture, and texture is the first thing a phone flattens

Etsy · Vinted · Shopify · Instagram

Photographing wood and carving

Grain is the whole argument, and flat light erases it

Etsy · Shopify · Instagram

Photographing leather

Leather is sold on its stitching, and stitching is two millimetres tall

Etsy · Shopify · Instagram · Amazon

The minimal look

Minimal is a decision, not an absence of one

Shopify · Amazon · Etsy · Instagram

The rustic look

Rustic is what handmade looks like when it is photographed honestly

Etsy · Instagram · Shopify

The premium look

Expensive is a lighting decision before it is a price

Shopify · Instagram · Skroutz

The editorial look

Editorial is a product photograph that behaves like a magazine page

Instagram · Shopify

Christmas product photos

Your Christmas listings need photographs in November, not December

Etsy · Shopify · Instagram · Skroutz

Black Friday product photos

On Black Friday the picture has to win before anyone reads the discount

Shopify · Instagram · Etsy · Skroutz

Valentine's product photos

Valentine's is a gift-buyer season, and gift buyers ask a different question

Etsy · Instagram · Shopify

Easter product photos

Easter is the second season, and in Greece it is the first

Etsy · Instagram · Shopify

Summer product photos

Summer is the one season your customer is already living in

Instagram · Etsy · Shopify

Etsy listing photos

What Etsy wants from your ten photos

Etsy

Amazon image requirements

Amazon is the strict one, and it is strict in a useful way

Amazon

Skroutz product photos

On Skroutz you are a thumbnail in a row of identical thumbnails

Skroutz

Delivery app dish photos

Wolt and efood show your menu as a grid. That grid is your restaurant.

Wolt · efood · Bolt Food

Vinted listing photos

Everyone on Vinted photographs on the bed. That is the opportunity.

Vinted · Depop

Product photography in Athens

What a product photographer in Athens costs — and when you need one

Etsy · Shopify · Skroutz · Instagram

Product photography in Thessaloniki

A photographer in Thessaloniki, or a photo every week?

Etsy · Skroutz · Wolt · Instagram

Product photography in Patra

In Patra, the travel is often the quote

Etsy · Skroutz · Instagram

Product photography in Heraklion

A season that ends, and photographs that have to last

Etsy · Instagram · Wolt · Shopify