Supplement and wellness brands
The ad account wants ten variants by Friday.
Paid social eats creative faster than any studio can produce it. Photograph the tub once and generate the test set from it.
Sized and staged for Amazon · Shopify · Instagram
Supplements is a performance-marketing category, which means the product photograph is not an asset you make once. It is ammunition, and it runs out.
A campaign that starts with four creatives needs eight next month and twelve after that, because fatigue is real and the winning variant is never the one you predicted. The bottleneck is almost never the media buying. It is that producing another eight images of the same tub means another studio booking, another week, another invoice.
Why your photos are costing you sales
Amazon has a hard rule about pure white main images, and most brands satisfy it with a cut-out that looks cut out — hard edges, no contact shadow, the product floating. It passes review and undersells the product against competitors whose main image was actually photographed on white.
Meanwhile the lifestyle variants that perform on paid social need a kitchen, a gym bag or a bathroom shelf, none of which are in your warehouse.
The scenes that suit your work
A handful chosen for what you sell, out of the full library.
It has to still be your item
Dosage, serving size and every regulated claim printed on the tub are preserved, because altered label text is excluded on every generation. In this category that is not a nicety — a rewritten serving size on a listing image is a compliance exposure.
The white background scene produces a genuine photographed white with a contact shadow, rather than a cut-out floating in space.
- A full creative test set from one product photograph
- Marketplace-compliant white that looks photographed, not cut out
- Dosage and regulated text preserved exactly as printed
- New variants in an afternoon rather than a studio booking
Three steps, about a minute
01
Upload your photos
Two or three angles on a phone is plenty. We cut the background automatically.
02
Pick your scenes
Tick as many as you like from 56 staged settings, or describe your own.
03
Get your shots
They arrive together in your gallery, ready to download for a listing or a post.
Questions people ask before they sign up
- Does the white background meet Amazon's requirement?
- The pure white listing scene is built for it. It produces a photographed white rather than a cut-out, which reviews cleanly and looks better beside competitors.
- Will regulated text on the label survive?
- Yes. Altered label text is named explicitly in the negative instruction on every image, which matters here more than in most categories.
- Can I make a whole ad test set at once?
- Select several scenes in one submit and they generate together from the same photographs, so the product is identical across the set and only the setting varies.
- What about powders and sachets rather than tubs?
- Same process. Photograph the packaging as you sell it, filled rather than flat, and it is preserved as one object.
Written for your trade
Practical pieces about photographing what you sell, rather than general advice about cameras.
Photographing tubs, pouches and sachets
Three container types, three different problems. A pouch photographed like a tub looks like an empty bag, because that is what it is.
4 minute read
Building a paid social creative set
Creative fatigue is measurable and relentless. The brands that keep costs down are not better at predicting winners, they are better at producing candidates.
4 minute read
Meeting the pure white requirement properly
Most brands satisfy the rule with a cut-out that floats. It passes review and quietly loses to competitors whose product was actually photographed on white.
4 minute read
Also sells like you
The ad account wants ten variants by Friday.
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