Coffee roasters
A new bag every few weeks. A photo shoot every few weeks?
Single origins rotate faster than any studio schedule. Photograph each new bag once and get the listing shot, the counter shot and the banner from it.
Sized and staged for Shopify · Instagram · Amazon
Roasting is a rotating catalogue. A single origin lands, gets a bag, sells for six weeks and is replaced. The brand is consistent; the product on the shelf never is.
That rhythm breaks the usual answer to product photography, which is to shoot the range once a year. By the time the photos come back, half the range has moved on. So most roasters end up with two tiers of image: beautiful photographs of last year's blends, and phone snaps of everything current.
Why your photos are costing you sales
The bag is the whole brand asset, and bags are hard: matte laminate eats light, the valve casts a shadow, and the printed origin information is small enough that a soft photo makes it unreadable.
Worse, inconsistency across a shop reads as amateurism even when each individual photo is fine. A grid where every bag sits on a different surface under different light looks like a marketplace of separate sellers rather than one roastery.
The scenes that suit your work
A handful chosen for what you sell, out of the full library.
It has to still be your item
Printed text on the bag — origin, process, roast date panel — is preserved along with the packaging itself, because altered label text and restyled packaging are both named in the instruction that runs on every image.
Pick one scene and use it for every release and the shop finally looks like one shop, without anybody having to remember what surface last month's bag was photographed on.
- A new single origin photographed and listed the same afternoon
- Origin and roast information stays readable and unchanged
- One scene reused across every release, so the shop reads as one brand
- Wide banner crops for the shop header from the same photograph
Three steps, about a minute
01
Upload your photos
Two or three angles on a phone is plenty. We cut the background automatically.
02
Pick your scenes
Tick as many as you like from 56 staged settings, or describe your own.
03
Get your shots
They arrive together in your gallery, ready to download for a listing or a post.
Questions people ask before they sign up
- Will the text on my bag stay accurate?
- Yes. Altered label text is explicitly excluded on every generation, which matters here because origin and roast date are the information customers buy on.
- How do I keep a consistent look across releases?
- Use the same scene each time. Because the scene is fixed and only the bag changes, a shop grid stays visually consistent across a year of rotating coffees.
- Can I show beans as well as the bag?
- Photograph them together and they are treated as one object. Beans loose in frame are part of the scene rather than something we invent.
- Does matte packaging photograph well?
- Better than gloss, usually — matte laminate does not throw hotspots. Shoot near a window and the scene lighting does the rest.
Written for your trade
Practical pieces about photographing what you sell, rather than general advice about cameras.
Shooting beans and brew alongside the bag
A bag is a rectangle with printing on it. The coffee is what people are buying, and it needs its own photographs.
4 minute read
Keeping a rotating range visually consistent
A seasonal catalogue means thirty bags photographed across thirty sessions. Without a fixed standard, that reads as thirty different roasteries.
4 minute read
Photographing matte packaging without hotspots
Matte laminate is forgiving in most ways and unforgiving in one: it eats light, and the valve casts a shadow across your origin information.
4 minute read
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A new bag every few weeks. A photo shoot every few weeks?
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