Guides
How to photograph the things people make, trade by trade — and how to get more out of the tool.
Print-on-demand and merch
Checking your print placement before you list
The file said the design sits eight centimetres below the collar. The sample says eleven. Whichever your listing shows is what you have promised.
July 27, 2026 · 3 minute read
Print-on-demand and merch
Photographing fabric so drape and print texture read
Fabric is the one material where flatness is a defect. A garment photographed flat looks like a template regardless of whether it is one.
July 27, 2026 · 3 minute read
Print-on-demand and merch
Why template mockups underperform real samples
A search results page in this category shows forty different designs on one identical folded t-shirt. Buyers have learned what that means.
July 26, 2026 · 4 minute read
Pet product brands
Photographing twelve colourways in one sitting
One design, twelve fabrics, four sizes. Photographed item by item over months, a range stops looking like a range.
July 25, 2026 · 4 minute read
Pet product brands
Photographing stitching and hardware so durability reads
A handmade collar costs four times a supermarket one. The photographs have to make the reason visible, and the reason is millimetres wide.
July 24, 2026 · 4 minute read
Pet product brands
Showing size without a dog in the shot
Getting an animal to model your collar takes an afternoon and produces four usable frames. There are better answers, and they scale to twelve colourways.
July 23, 2026 · 4 minute read
Supplement and wellness brands
Photographing tubs, pouches and sachets
Three container types, three different problems. A pouch photographed like a tub looks like an empty bag, because that is what it is.
July 23, 2026 · 4 minute read
Supplement and wellness brands
Building a paid social creative set
Creative fatigue is measurable and relentless. The brands that keep costs down are not better at predicting winners, they are better at producing candidates.
July 22, 2026 · 4 minute read
Supplement and wellness brands
Meeting the pure white requirement properly
Most brands satisfy the rule with a cut-out that floats. It passes review and quietly loses to competitors whose product was actually photographed on white.
July 21, 2026 · 4 minute read
Breweries, distilleries and wineries
What must never change on a drinks label
A wrong vintage on a listing image is not a design slip. In alcohol it is a labelling problem with a regulator attached.
July 20, 2026 · 4 minute read
Breweries, distilleries and wineries
Killing reflections on glass without a studio
The photographer, the window and the ceiling all end up on the shoulder of the bottle. Two pieces of card fix most of it.
July 19, 2026 · 4 minute read
Breweries, distilleries and wineries
Photographing dark glass bottles
Green and amber glass swallows light. Without something coming through from behind, your bottle photographs as a black silhouette with a label on it.
July 19, 2026 · 4 minute read