Guides
How to photograph the things people make, trade by trade — and how to get more out of the tool.
Artists and print sellers
Getting colour accurate from easel to screen
The buyer complains the blue is wrong. They are probably right, and the cause is usually one of four things.
July 8, 2026 · 4 minute read
Artists and print sellers
Why room mockups sell prints and flat scans do not
A flat scan is an accurate document of a rectangle. Nobody buys a rectangle — they buy what it does above the sofa.
July 7, 2026 · 4 minute read
Artists and print sellers
Photographing artwork without glare on the glass
Every framed piece has a mirror bolted to the front of it. Here is how to photograph through glass, and when to take the frame off instead.
July 7, 2026 · 4 minute read
Jewellery makers
Photographing brushed, oxidised and polished finishes
Three finishes at three price points, and a flat photograph turns all of them into the same grey ring.
July 6, 2026 · 4 minute read
Jewellery makers
Showing scale so nobody asks how big it is
Measurements in the description are not enough. Buyers cannot picture eighteen millimetres, and the ones who guess wrong send it back.
July 5, 2026 · 4 minute read
Jewellery makers
Stopping your kitchen appearing in your rings
Polished metal is a mirror. Whatever is in front of it ends up in the photograph, and usually that is you holding a phone.
July 4, 2026 · 4 minute read
Handmade and craft sellers
Making forty listings look like one shop
Individually decent photographs can add up to an incoherent shop. Consistency is a bigger lever than quality, and it is mostly a set of decisions rather than a skill.
July 3, 2026 · 4 minute read
Handmade and craft sellers
The four o'clock problem: photographing when the light has gone
Makers finish work in the evening and photograph it in November. Here is how to get usable images without daylight, and what to stop trying.
July 3, 2026 · 5 minute read
Handmade and craft sellers
Photographing glaze so the colour survives the screen
Three firings to get the celadon right, and it arrives on Etsy looking grey. The problem is rarely the glaze and almost always the light.
July 2, 2026 · 5 minute read
Sneaker and streetwear resellers
Shooting deadstock so it reads as deadstock
An unworn pair photographed casually looks like a stolen stock image. Proving authenticity through photographs is a different skill from proving condition.
July 1, 2026 · 4 minute read
Sneaker and streetwear resellers
Why brand renders get your listing reported
Using the official product image on a used pair feels harmless and looks professional. It is also the fastest route to a suspension.
June 30, 2026 · 4 minute read
Sneaker and streetwear resellers
Photographing creasing without killing the price
Toe box creasing is the first thing a buyer zooms into. Hiding it costs you a dispute; showing it badly costs you fifty euros. Here is the middle path.
June 29, 2026 · 5 minute read