Florists
Every bouquet is different, and the one you photographed is already gone.
Arrangements are one-off by nature, perishable by definition, and photographed in a cold room full of buckets.
Sized and staged for Instagram · Google Business Profile · Shopify
Floristry has the shortest window of any trade here. An arrangement exists in its best condition for a few hours, in a workroom, and then leaves the building forever.
The photograph taken in that window is the only record, and it is competing with the fact that the workroom is a working space: a steel bench, other people's orders in the background, and the flat fluorescent light that keeps stock cool rather than making it look good.
Why your photos are costing you sales
Colour is the specific casualty. Flowers are bought on colour more than form, and fluorescent light shifts every warm tone toward green. A blush pink arrangement photographs beige, and beige does not sell for eighty euros.
The other problem is that a portfolio of past work is the entire sales argument in floristry, and inconsistent workroom photographs make a portfolio look like a phone gallery.
The scenes that suit your work
A handful chosen for what you sell, out of the full library.
It has to still be your item
Stem count, flower varieties and the actual arrangement are preserved from your photograph. That is essential in a trade where a customer orders "the one in the picture" and expects the same flowers — adding blooms that were not there is how you end up remaking an arrangement for free.
What the scene replaces is the steel bench, the buckets and the fluorescent light.
- True colour instead of the green cast fluorescent light adds
- A portfolio that looks curated rather than collected
- Photograph in the workroom, present it anywhere
- Stems and varieties preserved, so the order matches the picture
Three steps, about a minute
01
Upload your photos
Two or three angles on a phone is plenty. We cut the background automatically.
02
Pick your scenes
Tick as many as you like from 56 staged settings, or describe your own.
03
Get your shots
They arrive together in your gallery, ready to download for a listing or a post.
Questions people ask before they sign up
- Will it add flowers that were not in my arrangement?
- No. Adding or removing parts is excluded on every generation, which matters here because customers order the arrangement in the photograph.
- Can it fix the colour cast from my workroom lights?
- Largely. The scene relights the arrangement, though a very strong cast in the original will carry through — photograph near a window where you can.
- Is it fast enough for same-day orders?
- The photograph takes seconds at the bench. Everything after that happens once the order has left.
- What about dried and preserved arrangements?
- Easier, since they are not perishable and can be photographed whenever you have a quiet moment.
Written for your trade
Practical pieces about photographing what you sell, rather than general advice about cameras.
Building a portfolio from perishable work
Every wedding you do is proof you can do the next one, and every wedding is in a skip by Monday.
3 minute read
Getting flower colour right
A client books dusty pink and cream. The photographs come back peach and yellow, and now there is a conversation nobody wanted.
4 minute read
Photographing in a cold workroom before the van leaves
The arrangement is finished at half past six in the morning, in a windowless room with a cold floor, and it is in a van by seven.
4 minute read
Also sells like you
Every bouquet is different, and the one you photographed is already gone.
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